Hey you guys are you ready for some fun? This Sunday, December 30th, 2012 from 1-4pm, I will be at Lenox Mall in Atlanta for a great Pop-Up Experience with “The Face” Challenge On-The-Ground Activation! Come out and see all that we have in store for you and find out about the show, how to submit your strut and also a chance to win $25 AMEX cards(the first 20) at the pop up event! All the details are below and I hope you come out to join me! The reality competition show starts Tuesday, February 12th at 9pm est on Oxygen.
The Face Challenge – On-The-Ground Activation
Oxygen will hit 6 malls in strategic markets (Miami, Atlanta, Chicago, Philadelphia, Washington DC, New York) across the country with a pop-up experience allowing consumers to submit their ‘strut’ and create a 1 on 1 conversation about the show!
Pop-Up Experience – Model Boot Camp:
When guests approach the event space, they’ll have the opportunity to view our supermodel coaches’ call to action videos on iPads while waiting on line for their The Face experience.
Guests will be escorted to two activations, situated on either side of a branded backdrop
Digital Video Activation: Video shoot with our onsite video booth capturing the participants’ perfect Naomi walk, Coco’s plethora of posing or Karolina’s coquettish face. Their video will be uploaded to the UGC YouTube contest page on-site as well as emailed to the participant for socializing.
Photo Activation: Here, our consumers will have the opportunity to show off their faces by having a variety of pictures taken. The result? A shareable gif plus a branded print-out featuring four photos as a killer take-away.
Brand Ambassadors will be onsite throughout the tour, engaging pedestrians, and explaining the The Face Challenge and experience.
“THE FACE CHALLENGE” POP-UP EXPERIENCE LOCATIONS AND DATES:
Wednesday, December 26, 11:00am-5:00pm
Dadeland Mall – Miami, FL
Sunday, December 30, 12:00-6:00pm
Lenox Square Mall- Atlanta, GA
Saturday, January 12, 11:00am-5:00pm
Orland Square Mall- Chicago, IL
Saturday, January 19, 11:00am-5:00pm
King of Prussia- Philadelphia, PA
Sunday, January 20, 11:00am-5:00pm
The Westchester Mall- White Plains, NY
Saturday, January 26, 11:00am-5:00pm
Fashion Center @ The Pentagon- Washington, D.C.