Over the weekend I went to several events and I sat and just observed a lot of things that was taking place. All of the events had different demographics and things going on but its so much fun to sit and people watch! Do you guys enjoy doing this? My daughter and I love it and the older I have become, I just chuckle inside at the things that I see and notice while out and about. That made me want to write this Blogging Tips post this morning for my newbie bloggers or existing bloggers about your social media followers….
I was chatting with a publicist from New York City and I asked her a question that I was very curious about. I asked, “what do you look for in bloggers, when you hire them for certain projects?” The first thing out of her mouth was “their following”. It made me question this because I know that I am more sociable and have more followers on Instagram and Twitter but on Facebook & Pinterest etc I’m quiet as a church mouse. I really didn’t join Facebook till years later after it was launched because I was that girl that didn’t really want to bother with my high school chums but that’s a whole other blog post lol. Some pr reps, mktg co’s etc look at your numbers as if that is all that you can bring to the table for special campaigns or projects. Most of these executives at fortune 500 companies have NO clue that you can “buy” followers too lol! They just see the K’s behind the person and think that ALL those numbers will generate sales or some type of service from that person. It does NOT happen like that!
Thank goodness most of the companies I work with know this and I tell them upfront before signing any contracts, I can NOT make my readers/followers come out to your event or buy your product! Just because they see that you are engaging online or have thousands of followers, unfortunately that may not lead to sales…make sure you specify this.
I have seen time and time again where these mega bloggers, and social media personalities have events (these people have THOUSANDS of followers by the way) and only a few of their loyal followers come out. People that follow you mean well but only a small percentage of them will actually be able to attend your event, buy the product you are promoting and let’s just be honest, support you!
What’s so funny is that the person who is really huge online is very delusional too because they honestly think that they are real celebrities and really have not paid any dues lol. Most of these instant “online celebrities/bloggers” walk around with huge egos until they fall flat on their face when none of their followers show up to their events! You have to be very careful and strategic. It’s like the comedian who’s online telling all those jokes but then books a comedy standup show and bombs, it has happened, I’ve seen it!
What can you do to prevent this type of embarrassment, or have a great turn out for your event?
First figure out what you are really trying to do.
Have you did the legwork?
Do you have the credibility?
Did you do the homework/research?
Can your current projects, prior work, resume back you up?
Are you engaging and interacting with your followers/readers?
What is the incentive for your followers/readers to attend your event?
These are just a few things that you can learn from as a new blogger or existing one to make sure that you have a great event or if you plan to sell items. I try to keep it real with you guys so that you do not go through as much as I have or others I’ve seen. We all want to be great at our craft and do an awesome job and show that our hard work has paid off but at the end of the day what you really need to have is gratitude! Everyone that is following you, tell them thank you, talk to them, even if you do not know them, it’s the experience and appreciation that your fans/followers want and appreciate the most! Till next time! xoxo