Shout out to my girl and fashionista Rihanna! She is the new Creative Director for sport apparel line Puma! She will get a chance to oversee Puma’s women’s line, and will be highly involved in the design process for both shoes and apparel, how fun!
The company told the paper that the singer will “work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio,” serving as Puma’s global brand ambassador for the duration of her multi-year contract. Congrats to her always being innovative!