Russell Simmons/Steve Rifkind Host Music Platform ADD52, Erykah Badu, 2 Chainz & More Come Out!

Russell Simmons And Steve Rifkind Host ADD52 Live in LA

Legendary music moguls Russell Simmons and Steve Rifkind hosted a super exclusive event celebrating their music platform ADD52 in partnership with Samsung and Milk Music.

The night kicked off with a set DJ’ed by the one and only Erykah Badu, who played a blend of R&B and funk to keep things lively. Shortly after her set, ADD52 presented NYC-bred Alus, who’s strong vocals and cute appearance made an impression with the crowd. She was followed by up-and coming MC RJ, who performed his newest single “How You Feel,” produced by DJ Mustard. The showcased closed with internet sensation, Niykee Heaton, who performed her hit single “Bad Intentions.”¬†

Russell Simmons And Steve Rifkind Host ADD52 Live in LA

Narrative’s Trisha Clark-Stone and All Def Digital Partner Russell Simmons

The night capped with special performances by Marsha Ambrosius, Melanie Fiona, Too Short, and Erykah Badu . who ended the night with a special extended rendition of her hit “Bag Lady.”

Key guests in attendance included top music executives such as Scooter Braun and Randy Phillips; and top talent including 2 Chainz, Trinidad James, Too Short, and more. Check out all the fun shots!

Russell Simmons And Steve Rifkind Host ADD52 Live in LA

Russell Simmons And Steve Rifkind Host ADD52 Live in LA

Singer Alus

Russell Simmons And Steve Rifkind Host ADD52 Live in LA

2 Chainz

Russell Simmons And Steve Rifkind Host ADD52 Live in LA

Marsha Ambrosius

Russell Simmons And Steve Rifkind Host ADD52 Live in LA

All Def Digital Recording Artist Niykee Heaton

Russell Simmons And Steve Rifkind Host ADD52 Live in LA

Too Short

Russell Simmons And Steve Rifkind Host ADD52 Live in LA

Melanie Fiona and Erykah Badu

Russell Simmons And Steve Rifkind Host ADD52 Live in LA

 

 

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