Kohl’s announced today the highly anticipated collection of 100-plus handbags and apparel by industry-leading designer Reed Krakoff is now available exclusively at Kohl’s stores nationwide and Kohls.com/REED. To celebrate the partnership, Kohl’s and Reed Krakoff hosted “A Day with Reed” on Wednesday, April 20th. Kohl’s surprised 100 women commuting through New York City’s Grand Central Terminal with a personalized style experience that included a handbag from the new REED collection.
Five must-follow bloggers and their REED bags were chronicled throughout the day by street-style photographers, driving unique content about the new collection via #MustREEDxKohls. Additionally, Kohl’s and Reed hosted a private dinner for media, influencers and celebrities to celebrate the launch of the REED collection on Wednesday, April 20th at the Kohl’s showroom in New York City.
Naty Michelle, Nicole Gonzalez, Serena Goh