Red Carpet Rundown: BET+ Original | The Impact Atlanta Premiere Party


The cast of The Impact Atlanta showed out and showed up for the launch of their new BET+ Original show. Jayda Cheaves, Ari Fletcher, Tae, Lakeyah and Dess Dior took over Atlanta to announce they are here to stay and are a part of the BET+ family. Stream The Impact Atlanta October 5th only on BET+. The event was held at the Illuminarium and it was star-studded and I had the chance to meet all the lovely cast who were all super cool and down to earth! We also got a sneak peek at the show which looks really juicy! See who all was on the purple carpet inside and don’t forget to tune in tomorrow!

Jayda Cheaves

Ari Fletcher

Dionte “Tae” Gray

Destiny “Dess Dior” Bailey

Lakeyah Robinson

SERIES DESCRIPTION: The eight-episode, unscripted series follows five young Atlanta creatives with an all-access pass into their fast-paced lives. In an age where social media plays such a key role in business, music, beauty, and fashion, these influencers give a glimpse into their creative process, preparation, and deal-making ventures of what it takes to truly impact the culture. The cast represents a new generation of influencers that have leveraged their personas and technology to amass 19 million plus followers (and counting), grow their businesses, set trends in beauty and fashion, and deliver music that charts.

Photos by Paras Griffin_Getty Images for BET+

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