Victoria’s Secret Reimagines Their Iconic Fashion Show With A New Generation Of Women From Around The World
Presented as a feature length film, it will unite fashion, film, art and culture featuring dynamic global creatives, top supermodels, musical talent and more.
Victoria’s Secret announced The Tour, reaffirming the brand’s ongoing commitment to champion women’s voices, perspectives and experiences. The reimagined show will center on emerging global trailblazers from a range of artistic disciplines, creating on their own terms.
The film will take audiences on a journey through the behind-the-scenes craft and intimate stories of the VS20 – a group of 20 innovative global creatives who will conceive four fashion curations from the vibrant cities of Bogota, Lagos, London and Tokyo. With the creative freedom to conceptualize, produce and stage a collection that is all their own, the dynamic artistic forces from the fashion, film, design, music and visual fields will converge to showcase their work alongside iconic custom Victoria’s Secret designs.
“This film is the ultimate expression of the Victoria’s Secret brand transformation. It will be driven by fashion, glamour and entertainment with a nod to beloved iconography from the past but in a bold, redefined way. We are so honored to offer our platform and have it explored through the lens and artistry of global creatives who celebrate the individuality of women’s stories and perspectives,” said Raúl Martinez, EVP and Head Creative Director at Victoria’s Secret.
Doja Cat Talent Announcement
We are excited to announce that Victoria’s Secret’s The Tour ’23, will feature headline performances by GRAMMY award-winning global superstar Doja Cat.
Known for her confidence, charisma and extraordinary talent, Doja Cat is a powerful addition to the dynamic global creatives and top supermodels that will be highlighted within the feature length film, premiering on Prime Video on September 26th, 2023. Her performances will include two of her recently released songs, amplifying the iconic entertainment and glamour of The Tour that will premiere this fall.
Part spectacular fashion event, part documentary, the one-of-a kind show promises an unrivaled viewing experience that celebrates the mission of Victoria’s Secret – to uplift and champion women – on a global scale.
The Tour is a celebration of women and global creatives, looking at fashion and art through a cinematic narrative lens. The special will take viewers on a journey through the creation of The Tour, with behind-the-scenes footage and intimate stories of the VS20 – a group of 20 innovative global creatives who will conceive four fashion curations from the vibrant cities of Bogota, Lagos, London and Tokyo, alongside iconic custom Victoria’s Secret designs.
Mayowa Nicholas, Nyagua Ruea and Bubu Ogisi
Images via Victoria’s Secret