Always Discreet Boutique Launch Party In New York City

A few weeks ago, I attended one of the most amazing Girls Night Out events in New York City. I was flown out to NYC by Always Discreet Boutique to learn about their latest product from Always Discreet. I met representatives from Procter & Gamble and even got a chance to meet a “Dateologist” by the name of Tracey Steinberg. She shared great date night tips. The purpose of the event was to learn about the brand and their newest product and how it can help us prep for date night through restoring our confidence.

The evening starting with a glam session from professional hair & makeup artists, we picked our date night accessories, mingled with other guests and had the opportunity to feel and touch the all-new product! It was an amazing experience and the event was held on the rooftop of Penthouse 45. It was very swanky indeed! Inside please check out all the fun photos and learn more about Always Discreet Boutique….

Signature cocktails and yummy bites.

First I had to get all glammed up with hair & makeup.

A girl can get used to all of this pampering!

Having a fabulous time with my bestie Amanda LOL!

I’m all ears learning about Always Discreet Boutique. Here’s what I learned….

Why Always Discreet Boutique Was Created: There shouldn’t have to be a tradeoff for women who experience bladder leaks between maximum protection and a product that is made beautifully. Always Discreet Boutique is on a mission to shift the perception of the bladder leak protection category through the creation of the beautifully designed product that offers maximum protection. I was so excited to learn more about this first-hand at the event, and as an added bonus the product can conveniently be found at any local CVS! So ladies, what are you waiting for?!

While the event was super fun, it’s always nice to be pampered, of course, we learned some very interesting stats surrounding the current bladder leak protection category. As I sat and sipped my fruity cocktail, I got to watch a slide show of the following insights;

  • For the past 30 years the bladder leak protection category has been perceived as old and dated, and the products currently available are known to most as adult diapers. In fact, two in three women who have tried bladder leak underwear avoid wearing them all together even when they know they need them.
  •  The brand spoke to thousands of women while developing and enhancing Always Discreet Boutique and they felt strongly that bladder leak protection can either be pretty or it can protect her, it can’t be both!
  • Real women told the brand that bulky bladder leak products can erode their confidence and femininity. In fact, 77% of women say wearing their current bladder leak underwear makes them feel older than they would like to feel.
  • Always Discreet Boutique also learned that younger women feel embarrassed wearing bladder leak underwear, while older women feel that bladder leak underwear is too bulky!

Always Discreet Boutique is bladder leak underwear that looks flirty and fashionable, with stylish attention paid to every detail, including its beautiful and sleek packaging. Made with silky-soft fabric and curve-hugging contours that come in a rosé color with delicate lace prints, the design is inspired by fashion industry and pantone trends, with a flowery pattern that goes from the front to the back on one side. Worked on by lingerie experts and fashion designers, Always Discreet Boutique is panty drawer-worthy underwear that can be paired with a favorite bra with pride. Head over to your local CVS to get your hands on a pair today!

On top of the beautiful, new design, Always Discreet Boutique also offers incredible-performing protection. Hidden inside is a super-absorbent core with unique RapidDry™ technology that absorbs leaks in seconds. While at the event I was able to see the product do its magic right in front of my eyes. One of the Always Discreet scientists poured an entire beaker’s worth of water onto the product. I was totally expecting it to be soaking wet – but it was dry to the touch in SECONDS. The core is so thin you wouldn’t think it could possible hold that much liquid but it really does. Also, compared to two other leading competitors the Always Discreet Boutique product was the clear choice and the only one that could hold that much liquid and feed that dry – it was amazing. The product also features OdorLock technology that helps neutralize odors instantly and continuously, and Absorbent Gel Material (AGM) that helps lock the fluid deep within the core and away from the body.

This product is truly revolutionary for women that experience bladder leaks. Going from wearing those feminine lacey panties we know and love to a less than desirable pair of underwear that looks and feels like a diaper is a huge blow to the confidence. Thankfully, there are products on the market like Always Discreet Boutique that help us women that are only getting MORE fabulous with age, still feel like we did in our 20’s and 30’s. So thank you, Always Discreet, for listening to real women and designing a product to help keep our confidence no matter what life throws our way!

Fem Care AI analysis – “Nielsen Homescan Panel ending March 2012 looking at Fem Care purchases in HH 50+ that have no teenagers at home.”

The Always Discreet Boutique Online Study was conducted by MSLGROUP Research

*This was a sponsored post but the views and opinions are my own.

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