New Movie: The Emoji Movie

In celebration of the fourth annual World Emoji Day (@WorldEmojiDay) on Monday, July 17, audiences can get excited for the film by getting their tickets early – and Sony Pictures Animation is joining the fun by orchestrating a series of events and appearances as we all salute to the emoji, the means of communication that crosses borders and language.

On World Emoji Day, tickets will go on sale for The Emoji continues their multi-picture partnership with Sony with a site-wide takeover for the film, announcing the start of advance ticketing on the site, newsletter and social media.  Advance tickets will also be available on Fandango and Atom Tickets.

Commenting on the announcement, Tony Leondis, co-writer/director of The Emoji Movie, said, “Emojis help us express ourselves in ways we don’t have time to express, or don’t have the forethought to express, or are afraid to express – or don’t have the language to express.  It’s perfectly fitting for everyone around the world to celebrate World Emoji Day, because emojis really do bring us all closer together – in this world of technology, the human heart has found a way to connect.”

Anticipation of World Emoji Day begins on Saturday, July 15, as Sony Pictures Animation attempts to set a newGuinness World Records™ title for the Largest gathering of people dressed as emoji faces simultaneously across multiple venues.  Spanning three continents, fans will converge in Dubai, Moscow, London, Dublin, and Sao Paulo, dressing as the film’s characters in the attempt to set the record.

On World Emoji Day itself, the fun starts early with specialEmoji Movie-inspired events:

  • The film’s voice cast – Maya Rudolph, Patrick Stewart, and Jake T. Austin – take overABC’s “Good Morning America” to celebrate the day.
  • Later, Jeremy Burge, the creator of World Emoji Day, will appear on theBUILD Series NYC.
  • On Univision, influencer Sascha Barboza will create a party video with her daughter, and Univision talent will share on-air vignettes on their social pages.
  • Later in the day, Austin and Leondis will be joined by Burge to ring the closing bell at theNew York Stock Exchange, the cast will light the Empire State Building yellow in participation withOath for Good and Girls Who Code.
  • The festivities kick off today in New York and Beverly Hills asSaks Fifth Avenue unveils its “Saks Fifth Avenue x The Emoji Movie” collection in the windows of its flagship stores.   The product collection, comprised of emoji-inspired fashion and accessories, is led by renowned designer Jason Wu, along with fellow designer brands Mackage, Havaianas, Gents, Del Toro, and Orlebar Brown.  The windows feature ready-to-wear, outerwear, and accessories from the collection combined with unique interactive technology created by Mitene & Sony Music Communications that enables consumers to interact with Emoji characters from the film.

Moviegoers can join the fun on their phones, online, by interacting with some of their favorite apps:

  • Snapchat will launchThe Emoji Movie Snapchat Lens, which will let Snapchatters pose as three of the most popular emojis – Cat with Heart Eyes, Poop, and Gene, the star of the movie, an emoji that can express several emotions.  The Lens is set to the tune of Charles Wright’s song “Express Yourself.”
  • The Emoji Movie sticker app, developed byMoji, is launching on World Emoji Day in advance of the full release of the app. The full app will provide a groundbreaking way for users to create their own customized emojis.
  • Several of audiences’ favorite apps, featured in the movie, will join the celebration on social media. Candy Crush Saga will give fans an exclusive first-look at the in-game challenges inspired byThe Emoji Movie that will launch to coincide with the movie’s general release. Candy Crush Saga, which features in a standalone scene in the Emoji Movie, will be sharing the exclusive content for a 24-hour period, including a sneak peek from the scene in which our heroes are trapped inside the Candy Crush game board and must play through the levels in order to survive. The content will be available to view on Candy Crush Saga’s Facebook, Instagram and Twitter channels throughout the day.
  • In addition, Just Dance andJust Dance Now will also launch a custom Emoji Movie Dance Map on World Emoji Day.

About The Emoji Movie

The Emoji Movieunlocks the never-before-seen secret world inside your smartphone. Hidden within the messaging app is Textopolis, a bustling city where all your favorite emojis live, hoping to be selected by the phone’s user. In this world, each emoji has only one facial expression – except for Gene (T.J. Miller), an exuberant emoji who was born without a filter and is bursting with multiple expressions. Determined to become “normal” like the other emojis, Gene enlists the help of his handy best friend Hi-5 (James Corden) and the notorious code breaker emoji Jailbreak (Anna Faris). Together, they embark on an epic “app-venture” through the apps on the phone, each its own wild and fun world, to find the Code that will fix Gene. But when a greater danger threatens the phone, the fate of all emojis depends on these three unlikely friends who must save their world before it’s deleted forever.

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