Roberta Roller Rabbit Fashion Brand Expands In Atlanta

roberta roller rabbit

Last week, I was invited to check out Travel-Inspired Lifestyle Fashion Brand Roberta Roller Rabbit. I really enjoyed mingling with all the fashionistas who came out to see Roberta’s latest collection. The event took place inside a swanky penthouse suite at Cyan on Peachtree. I can’t wait for her flagship store to open here! If you love to travel, she has lots of cute leisure looks you could wear! I’m starting to really love the art of travel myself. At the event, I got to see some of her designs, bedding, home goods, accessories and more, very hip indeed. Check out more pretty pics inside…


Roberta Roller Rabbit is expanding to Georgia. The travel-inspired lifestyle brand, offering exotic, sophisticated yet affordable leisurewear, accessories and home goods with a magical touch, is set to open an Atlanta flagship store in late fall, just in time for the holidays.

Inspired by a children’s fable of a magical rabbit that founder Roberta Freymann found on a piece of fabric during her time in India, Roberta Roller Rabbit’s first Georgia location will open in the popular Westside Provisions District, a distinctive retail, dining and residential destination located where Midtown Atlanta meets the Westside. The 1,400-square foot store will have a wide range of offerings including clothing for women, children, and men, as well as accessories, gifts, and home furnishings.

Roberta Roller Rabbit’s Atlanta store will be located at 1198 Howell Mill Road, Building B, Suite 400 and will be open Monday through Saturday from 10 a.m. to 7 p.m. and Sunday from 12 p.m. to 5 p.m. For more information on Roberta Roller Rabbit, please visit

Roberta Roller Rabbit

Roberta Roller Rabbit


Roberta Roller Rabbit

Roberta Roller Rabbit


About Roberta Freymann:
Born in London and raised on New York’s Upper East Side, Roberta Freymann has always been passionate about two things: travel and fashion. Prior to starting her own line, Roberta headed a multi-million dollar knitwear business with clients such as Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Barney’s, & Harvey Nichols, designed for Bill Blass, bought for Ann Taylor and led Laura Ashley’s expansion into Latin America. In 1996, finally ready to launch her own design company, Roberta opened a shopping haven on the Upper East Side.

Roberta continues to embrace her wanderlust more than ever. Traveling each year to over ten countries, she creates and manufactures her designs in partnership with local artisans.  Over the years, she has developed longstanding relationships with knitters in Northern Argentina, hand block printers and jewelers in India, cashmere purveyors in Nepal, as well as a wide array of craftsmen from Thailand, Laos, Vietnam and Peru.


Images provided by Caren West PR/Robin Lori Photography

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